Objectives/Challenges

Intelligent Mapping is 3-D underground conduit and pipe mapping made possible by state-of-the-art devices and cloud-enabled software that provides unparalleled accuracy in the mapping of utilities. Our client needed help creating a brand and market facing materials that clearly defined the Intelligent Mapping System value proposition and that supported outreach to prospects, customers, and investors.

Outcomes/Implementation

The Ainsley Shea team developed a new brand, identity package, all collateral and trade show materials, and designed and built a new website to attract potential investors and customers including engineering field supervision and line workers, potential corporate clients, and c-suite decision makers. Our work allowed Intelligent Mapping to present its technology as the go-to standard for Departments of Transportation, owners of public rights-of-way, public utilities, and technology providers.

Deliverables

●      New Website
●      New Logo
●      Brand Assets
●      Style guide
●      Marketing materials
●      Lead-generation tactics
●      Trade Show Materials
●      3D Product Animation
●      Informational Videos