Objectives/Challenges

Freedom View is a nonprofit that had a goal to capture the hearts of Americans with breathtaking content of the magnificent landscapes and structures in the United States. Freedom View needed positioning, branding, a new website, and a seat in front of some highly influential people.

Outcomes/Implementation

Ainsley Shea started with the positioning, completely shifting the focus of the company and giving direction on which to capitalize. Ainsley Shea strategically branded Freedom View’s assets by targeting the travel industry, placing ads in key spots, and building a brand-new top-tier website. Ainsley Shea also developed business by putting Freedom View in front of some important potential investors and accelerated the process by facilitating contact with officials at the Department of Interior.

Deliverables

●      New website
●      Branding
●      Print collateral
●      Logo