Objectives/Challenges

Running Aces Casino & Racetrack offers a card room with Vegas-style poker and pit games, a sit-down restaurant, a slate of entertainment ranging from music to comedy, and a seasonal harness racing experience. The challenge was to revitalize the brand under new ownership.

Outcomes/Implementation

Ainsley Shea wrote fresh positioning and strategy to lay the foundation for an ongoing communications campaign and to attract customers for cards, food, and entertainment. Our creative team redesigned the Running Aces website and reimagined the entire visual brand. As a result of our work, traffic to the website improved 15 percent and ticket sales increased throughout the subsequent racing season.

Deliverables

●      Rebranding
●      Video advertisements
●      New website
●      Market identification
●      Strategic messaging