Objectives/Challenges

Clean Energy Economy MN (CEEM) is a nonprofit organization provides educational leadership, collaboration, and policy analysis that accelerates clean energy market growth and smart energy policies in Minnesota. By supporting and expanding clean energy jobs and economic opportunities in the clean energy sector, CEEM promotes and advocates for clean energy policies and implementations. The challenge was to increase awareness of Clean Energy Economy Minnesota’s work, both to potential members and donors and to the general public to advocate the clean energy economy policies in Minnesota.

Outcomes/Implementation

Ainsley Shea keeps the CEEM website updated with refreshes designs, image elections, functionalities, and social media platform integrations. The website focuses on “be connected and stay informed.” The Name Behind the Numbers series of videos captures quality work from the clean energy industry by featuring people and stories from solar, wind, and other companies in Minnesota. The social media campaign helps CEEM promote the work, stories, and achievements in the renewable energy sectors to create and expand the public awareness for CEEM and for the clean energy industry in Minnesota.

Deliverables

●      New website
●      Names Behind the Numbers series of videos
●      Imagery
●      Social media campaigns